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Packages
Web Merchant Marketing

Filling orders, stocking inventory, contacting suppliers…you just don’t have the time or experience to optimize your website for higher search engine rankings, much less develop paid search marketing campaigns. At the same time, you can’t afford to pass up the crucial visibility internet marketing provides your business. Varazo’s web merchant package is an affordable and perfectly sized service bundle for small to medium sized web merchants.

We start by evaluating your current website, paying particular attention to your business value proposition, presentation, page friction, and conversion process. It’s especially important for a merchant site to have an optimized checkout process with an attractive incentive. We’ll then work with you to make improvements, optimize the text for search engine visibility, and create strong ROI-based PPC campaigns that result in more traffic and more customers. And we’ll keep optimizing your campaigns and keyword bidding to improve your ROI, because we know that running a successful internet marketing campaign is a continuous process.

Designed with your interests and needs in mind, the web merchant package includes:

Service

Purpose

Website analytic review Identify strengths and weaknesses in your current website traffic by source, and improve the return on ad spending.
Website optimization Cut your bounce rate and turn casual browsers into new clients with an attractive, easy-to-navigate webpage.
SEO services Improve search engine rankings with content and meta data changes to increase traffic and visibility.
Pay per click campaign creation with ROI based bidding Create vibrant PPC campaigns to increase traffic & web presence. ROI based bidding maximizes profit while minimizing cost.
Pay per click campaign management Manage, optimize, and update campaigns to continually improve your ROI and accommodate your changing inventory.
Online conversion tracking. See where your leads are coming from, evaluate the effectiveness of your online marketing campaign & reallocate your advertising budget as necessary.
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