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Varazo Provides:

Content Optimization

• Identify target keywords for optimization and updating page titles
• Review content for keyword usage and make recommendations
• Identify topics for new content development
• Identify content that can be accumulated as a long term strategy

Meta-Data Optimization

• Update titles, Meta keywords and descriptions on all content pages
• Highlight keywords in visible locations of the page
• Optimize objects such as images with an alternative content
• Format keywords to weigh more by search engines

Website Structure Optimization

• Remove dynamic content or convert it into static components
• Extract text from banners and images
• Add a site map
• Minimize website items which may negatively impact ranking
• Identify, fix or remove broken links

Dynamic Content Optimization

• Code on dynamic pages to achieve Meta data optimization
• Code on dynamic pages to plant target keywords for content optimization.

Google, Yahoo Sitemap

• Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google, Yahoo, and MSN.
• Periodic sitemap submissions to reflect site updates on-time
• Manage broken page links

Link Optimization

• Add and optimize internal links
• Submit websites to major portals, open directories, databases and search engines
• Develop an external link strategy

Usability Optimization

• Define user profiles and optimize content to fit those profiles
• Identify and correct negative screen design elements
• Identify and correct negative navigational elements

Website Performance Optimization

• Insert code to track campaign and keyword performance
• Generate monthly site traffic reports including keyword ranking
• Optimize performance based on monthly reports

At Varazo, we work to define and quantify your goals, execute a comprehensive internet marketing plan and accurately measure the results. CONTACT US today for more information.