All of our SEM projects start with this crucial first step. A page that is user-unfriendly, difficult to navigate, buggy, or just unfocused needs to be addressed before we apply any of our other SEM strategies. After all, the goal is not only to drive traffic to your site but also to turn visitors into customers. However, because website visitors are picky and have notoriously short attention spans, you need a site that comes across as professional, attractive, and easy to use.

Varazo’s initial website review is based on years of experience optimizing websites. We examine ease of navigation, overall appeal, clarity of marketing message/sales pitch, usability, and interactivity. We also look at web metrics such as bounce rate, number of pages visited, and average time on site. After surveying your site, we compile our observations and suggestions and discuss them with you.

Varazo’s website review is only the first step. If we both agree that a major overhaul is necessary to make the SEO process optimally effective, Varazo offers professional website and landing page design services. Our designers and copywriters work closely with you to design a search engine-friendly new site with a focused marketing message and instant visual appeal. A good website makes a powerful first impression and can be the difference between a visitor who stays and becomes a customer and one who becomes your newest bounce statistic.

Our website design services include all the latest technology, including advanced Flash animations, java interactivity, audio streaming, and video marketing tutorials. Click here to view our web design portfolio. Varazo has the tools and knowledge to create compelling content that puts your business in its best light.

If you think of pay per click marketing as a time drain with unreliable results, it’s because you haven’t tried Varazo’s own PPC management software. Developed by us from the ground up, ClickSweeper makes pay per click marketing both surprisingly low maintenance and – in this world of escalating bid prices and competition – surprisingly profitable.

If you’re new to PPC, don’t worry. Varazo professionals help you establish your PPC goals – whether more customers, greater brand exposure, and/or more traffic – and develop your campaigns and keywords. We begin by researching and understanding your business, target markets, objectives, competitors and current web presence. Based on these variables, we design a tailored campaign or set of campaigns and come up with strong, persuasive ad copies.

Our PPC software is equipped with an arsenal of pay per click tools designed to make your campaigns more profitable as well as easier and faster to manage. You can choose from four unique automated bidding strategies. Every day ClickSweeper will review and adjust your bids accordingly. Email alerts keep you up to date on your campaigns and allow you to react quickly to changes without the need for constant logins. ClickSweeper also features an ad copy editor that comes with a list of the most clicked-on keywords in any given adgroup to enable you to write more successful ad copy. An additional ad copy evaluation feature compares your ads based on profitability and suspends the less successful ad.

If you prefer a more hands-off approach, Varazo professionals can also fully manage your campaign, including all keyword and ad copy development, management and optimization. Combining cutting edge software and Varazo’s PPC experts, our pay per click marketing services offer affordable expertise and measurable results.

Search engine optimization is the process of improving a site’s organic search results ranking in order to increase traffic and generate more leads. It sounds simple, but because rankings are based on the complex and changing algorithms that drive search engines like Google and Bing, SEO is actually far from straightforward and contradictory advice abounds. Varazo has kept pace with the search engines since 2004. Our SEO strategies are effective, proven, flexible enough to allow for change, and ‘white hat,’ or fully compliant with search engine rules. (SEOs that use ‘black hat’ tactics can get your site banned from search engines.) These are the key SEO services we provide.

• Keyword research " development. We research existing and potential keywords and work with you to come up with a final list of keywords to use for SEO purposes.
• Metadata " tags. We use those keywords to come up with search-engine friendly, targeted page titles and descriptions.
• Content Revision. In-house copywriters work targeted keywords into your content. We do not ‘stuff.’ Our goal is to make your new, SEO-targeted content read as well as (or better than) your existing content.
• Link building. Inbound links are one of the most important factors in your website’s ranking. To that end, we are experienced with article marketing, blogging, and writing press releases that net you permanent, quality, high-exposure inbound links.

Leads come from paid advertising, organic search results, email marketing, and many other sources. Whatever their source, however, all leads need to be nurtured in order to turn into new customers to grow your business. Varazo has teamed up with Salesforce.com to provide a wide range of tools to transform website form conversions into leads and help you grow those leads into sales.

But Varazo’s lead management doesn’t stop there. The other half of making the most of your leads is knowing where they come from, and more importantly, figuring out which ones are successful. Using sophisticated web and phone tracking analytics, Varazo provides an exceptional level of detail about your successful leads, down to the adgroups and even keywords that triggered them. Using this information, we can tell you which aspects of your advertising are most effective in generating successful leads (the only ones, after all, that you want) so you can reallocate your advertising budget to maximize your ROAS.

If this is the kind of careful, analytic-based lead management you’re interested in, you owe it to your business to contact Varazo today.