We optimize your campaign to meet your goals, measuring visitor-to-customer conversion ratios, pay-per-click ROI, and revenue targets. Varazo continuously evaluates keyword cost/performance ratios as well as ad copy performance. We analyze PPC campaign and SEO optimization results to fine tune all search performance results. We continually adjust your campaign to meet your requirements, measuring:

• Conversion rate—the rate at which website clicks convert to a sales or other established calls to action

• Search result rankings

• Detailed traffic reports

• PPC ROI - Returns on investing in PPC advertising based on sales originating from PPC clicks

• Revenue targets

• Sales leads via the internet

Comprehensive Reports

Campaign Results
You can see performance trends over time for click counts, costs per click and conversions, campaign comparison bar charts with up-to-date pay per click performance results and tabular report data including campaign cost totals, revenue and returns on ad spending.

Google and Yahoo Reports
See at a glance how Google and Yahoo campaign results compare. With side-by-side graphical data displays, you make quick decisions about where to allocate your ad spend budgets.

Custom and Periodic Reports
You get to control what data will be included in each customized report, how often it is generated and who gets a copy. Both performance summary and trend reports are customizable based on a variety of criteria. We will help you define the level of detail you need for Account, Campaign and Keyword data and keep track of your account & keyword performance trends and summaries. We can deliver your reports weekly, or monthly or other time period you specify.

At Varazo, we work to define and quantify your goals, execute a comprehensive internet marketing plan and accurately measure the results. CONTACT US today for more information.