News

Varazo selected for 2017 San Jose Small Business Excellence Award

San Jose, CA – October 02, 2017 — Varazo has been selected for the 2017 San Jose Small Business Excellence Award in the Marketing classification by the San Jose Small Business Excellence Award Program.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 San Jose Small Business Excellence Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the San Jose Small Business Excellence Award Program and data provided by third parties.

Varazo Announces Release of Marketers Playground, an Affordable Digital Marketing Project Management Solution

 

Varazo announced today the release of Marketers Playground (http://www.marketersplayground.com), a software that streamlines task flow for digital marketing by providing all the tools you need to manage marketing teams & projects.

Whether it’s monitoring data trends, communicating with team members, or managing projects—marketers have to juggle through a variety of tasks in order to manage and optimize their campaigns smoothly. Marketers Playground was designed to eliminate the hassle of juggling through multiple platforms by integrating all the digital marketing tools you need into a single platform. Marketers can access communication, marketing dashboards, file & document hosting, website management, and conversion management tools all in one place, at an affordable price.

Regarding the product, James Lee, CEO of Varazo, stated, “As a long-time digital marketer, I’ve observed that outsourced marketers and clients had difficulty communicating and collaborating on marketing tasks. I believe that this product will eliminate those challenges and improve the workflow for digital marketers.”

Marketers Playground provides solutions for local & small businesses, marketing agencies, and corporations. It has proper packages & pricing available for each respective client groups.

About Varazo Inc.

Varazo Inc. is a digital marketing service company that provides clients with cost-effective digital marketing solutions and strategies. As the digital marketing industry evolves, Varazo continues to find ways to keep up with the changing needs of marketers, and dedicates itself to finding real solutions for digital marketers through a combination of custom-build software tools and sound marketing principles. Varazo is headquartered in San Jose, CA. For more information, see http://www.varazo.com.

Varazo Announces the Release of Search Marketing Integration Solution

 

Varazo Inc., an innovator of digital marketing software, introduces new integration solution with ClickSweeper, PPC management software and ConversionSweeper, lead analytics and management software.

Santa Clara, CA (PRWEB) January 21, 2014– Varazo announces the release of its latest platform for the integration of search marketing software and lead analytics software. According to James Lee, President of Varazo, “digital marketers who rely on search advertising as their main source of signup or lead generation must understand not only where their leads are coming from but also the source of their best or highest quality leads in order to improve campaign performance and marketing ROI. The ability to track lead quantity and quality by ad source, medium, type of media, ad copy and keywords gives the digital marketer the insights and intelligence needed to focus their efforts and budget on the activities that lead to the best campaign performance. Real value comes from knowing the source of qualified leads and sales.”

The concept of using lead quality in keyword bid management is simple and straightforward, but until now has posed a technical challenge forcing marketers to do without or turn to expensive custom software. The release of Varazo’s integration between its two data management systems provides online software and service companies and businesses that rely on online lead generation a new solution for managing search engine marketing with lead quality.

Varazo, Inc. is an innovator of digital marketing software including ClickSweeper for PPC management and ConversionSweeper for lead analytics and management. Varazo offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. Varazo’s mission is to help clients implement cost effective digital marketing strategies with accurate ROI tracking, low overhead cost and analytical ad spending optimization.

For more information, contact Varazo, Inc. at 866-517-1711 or visit us at http://www.varazo.com.

Varazo Announces Release of ConversionSweeper Software for Straightforward Digital Lead Analytics and Management

 

Varazo, an innovator of digital marketing software, today announced the release of ConversionSweeper software for straightforward digital lead analytics and management. ConversionSweeper, developed specifically with the needs of SAAS and subscription based businesses in mind, features lead source analytics, lead management lite and lead quality insights.

Santa Clara, CA (PRWEB) October 08, 2013– ConversionSweeper’s lead source analytics tracks leads by source, medium and campaign. The software goes beyond standard Google Analytics helping marketers identify the source of their highest quality leads. The lead management lite feature provides straightforward lead lifecycle management with simple steps to move and manage leads from contact to customer. Lead quality insights give digital marketers powerful ways to uncover the campaigns, keywords and ads that result in the highest quality leads and conversions.

ConversionSweeper offers solutions for the small business in-house digital marketer (Business Solutions), multi-user digital marketing teams (Corporate Solutions) and Agency Solutions for the online agency supporting multiple clients across multiple account managers.

According to James Lee, President of Varazo, digital marketers who operate within a short sales funnel need tools that provide real time information on the performance of their lead generation programs without getting bogged down with unnecessary complexity. ConversionSweeper serves this need by giving marketers the information they need to help them focus on their best leads and improve ROI.”

Varazo, Inc. is an innovator of digital marketing software including ClickSweeper for PPC management and ConversionSweeper for lead analytics and management. Varazo offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. Varazo’s mission is to help clients implement cost effective digital marketing strategies with accurate ROI tracking, low overhead cost and analytical ad spending optimization.

For more information, contact Varazo, Inc. at 866-517-1711 or visit us at http://www.varazo.com.

ClickSweeper 3.1 Release

 

Varazo, Inc. announces the release of ClickSweeper 3.1 bringing new enhancements to its pay per click software. Varazo, Inc., an innovator in pay per click management software, announces the release of ClickSweeper 3.1 with enhanced user interface and feature updates.

Santa Clara, CA, December 27, 2012 –(PR.com)– Varazo, Inc., an innovator in pay per click management software, announces the release of ClickSweeper 3.1 with enhanced user interface and feature updates. In the 3.1 version release, ClickSweeper has implemented the Java GWT (Google Web Toolkit) widget on menus and windows to enhance the look and feel of ClickSweeper. While this enhancement does not affect the software’s functionality directly, it will help developers implement new UI features more quickly.

Varazo, Inc. is an innovator in pay per click management software and offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. For more information, contact Varazo, Inc. at 408-944-9080 or visit us at www.ClickSweeper.com.

Varazo, Inc., an Innovator in Pay Per Click Management Software, Announced the Release of ClickSweeper 3.0 Enhanced with Campaign Management Features

 

\Varazo, Inc. announces enhancements to its popular ClickSweeper pay per click automated management software. This latest update of ClickSweeper pay per click management software includes advanced campaign management features giving users the ability to easily set-up, manage and monitor multiple campaigns.

Santa Clara, CA, September 20, 2011 –(PR.com)– ClickSweeper’s new campaign management features allow users to easily create new campaigns for both Google and MSN simultaneously. Once a campaign is created, users can edit campaigns directly from the ClickSweeper edit screen. ClickSweeper 3.0 also provides users the ability to easily copy campaigns within and between accounts, providing significant time savings. In addition to the campaign management enhancements offered in ClickSweeper 3.0, new reporting features supporting PDF file format and graphic trend presentation were released early this year. With the addition of these latest features, ClickSweeper provides marketers with an advanced pay per click management tool to save time and optimize campaigns. About Varazo, Inc.

Varazo, Inc. is an innovator in pay per click management software and offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. For more information, contact Varazo, Inc. at 408-944-9080 or visit us at www.ClickSweeper.com.

Gamechanger: Location affects Search Results. So What?!

 

Yesterday our friends over at gShiftLabs wrote about the major shifts Google and Microsoft have made in displaying search results and to whom. As both of the search engine powerhouses mentioned, location and social networking are going to play a much larger role in the search results, and in some ways, results are going to be more tapered to the individual. For many of us SEO and SEM gurus, we think, so what? Our tactics for optimization might alter slightly, but the things that boost rankings always will be links, online credibility, and more followers. Read More

A New Year, A New Look

 

Varazo Inc. is proud to announce its brand new website. Through a year of many triumphs including new ClickSweeper features, huge sales growth, and unbeatable success in boosting ROI and integrating online marketing, Varazo finally fits into the brand it has created. We want to thank all of our clients for growing with us and for continuing the service that you have come to expect from us. We would also like to welcome all of our new clients to the Varazo family. Also, thank you to our wonderful web designers and management staff, we couldn’t have done it without you.

Varazo Closes 2010 with a Bang

 

PPC software customization, new clients, and new integrated strategies, oh my! Santa might have been delivering presents through chimneys, but the elves and software engineers at Varazo were whipping up their own bit of magic. Out of the many, Varazo wishes a hardy welcome to Digital Cement, a ClickSweeper client with their own special bit of tracking integration. Thank you to all of our wonderful clients for a great 2010. We wish you, your families, and your companies a Happy Holidays and a Happy New Year!