Varazo Smart Digital Marketing

About Varazo

Enough talk – successful marketing is about walking the walk. That's exactly what we’ve been doing since starting out as a small Silicon Valley software provider in 2004. Our goal was simple: simpler, more efficient PPC management. But as we worked with clients, we realized that PPC was only part of a strong internet marketing campaign. Incorporating new platforms and solutions like Google Analytics, the mobile web, and sales tracking technologies, we got to work developing new marketing and lead management tools to bridge the gaps between technology and marketing, online reputation and off, advertising and branding.

Got a brand to build? We have the custom-built software tools, experience, and good old human ingenuity to make it happen.

　

Our Approach

Strategy - Everything Starts With a Plan

Have you been struggling to pull all the pieces of your marketing together into a cohesive whole? Our integration process starts from the first analysis. We talk to you about your goals and current strategies, and then help you craft your best image and target the right markets with the right message.

Brand Analysis
Online+Offline Brand Positioning, Strategy, and Integration
Target Market selection
SWOT Analysis
Brand Loyalty and Acquisition
Brand+Reputation Standards
Industry Guidance and Edge
Multivariate and A/B Testing

Advertising+Search - Position Yourself for Success

It’s simple: if you’re not where your prospects are looking for you, they won’t find you. That's why Varazo uses a wide range of channels to get your message out to the people who are most likely to buy. With our strategic positioning, you can put your advertising dollars where you’ll see the highest returns.

PPC+Bid Management
SEO
Mobile Marketing (SMS, MMS, Rich media)
Display Marketing
Media Planning/Procurement
Campaign Implementation/Management
Buzz/Viral Marketing
Blog Advertising
Franchisee/Location Based Marketing
Channel and Affiliate Marketing

Public Relations + Reputation - Talking to Those Who Talk

Bridge the gap between the controllability of traditional PR and the speed of social media. By using them together, you can engage with your customers faster and more effectively than ever before.

Brand Repositioning
Product/Service Launches
Image Building
Industry/Market Conversation
Lead Generation
Article Marketing
Blog/Forum Relations
Press Management
Blog & Social Media Execution
Reputation Management
Webinar & Video Creation and Serving

Design - Envision, Enlighten, and Engage

The perfect combination of image, video, and text is its own type of magic. With our team of designers, engineers, and content writers, Varazo works with you to create a targeted, creative customer experience that drives measurable returns.

Creative Design
Consumer Experience Profiling
Engagement
Design Testing
Rich Media, Landing Page Design
Online and Offline Display Design
Campaign Organization & Execution

Software Integration + Analytics – Meet ClickSweeper. Your Campaign Data Now.

Tired of multiple log-ins and tedious data aggregation? With Varazo software, your tracking systems are integrated into one customized interface that allows you to research, analyze, and make changes throughout your entire marketing strategy.

Tracking and Optimization
Advertising Reports and Audits
Automated Ad Copy Review
Analytics
Customized Storefront Integration
Performance Measurement and Reporting

Brand - Let Us Be Your Architect

Now that you have the connections, what about the logistics? Varazo provides the finishing touches that connect the internal to the external and the online to the offline.

Custom Sales Integration
CRM
E-Commerce
Data Management
Business & Functionality Consulting
Audio & Video Production
CMS
FTP and Site Building

　

What Our Clients Are Saying

"Can’t thank you enough. What a great service you’ve been providing." - Mark Van Wye COO Zoom Room

"Cool. Very Happy." - Barry Freeman, RitzPix

"Varazo expanded our visibility 4 to 5 times. Unheard of." - Farah Payan WHT

　

Case Study

Ritz & Wolf Camera & Image (RitzPix.com) offers one of the world’s largest inventories of photo-related products and services. In August of 2010, it approached Varazo with one simple task: grow PPC conversions. Its many products, keywords, and target locations called for a large yet focused PPC campaign – and sophisticated automated tools to manage it as it grew. Partnering with Varazo brought PPC consulting, the entire arsenal of ClickSweeper’s tools, integration of ppc advertising platforms, and new, effective strategies for continued growth.