We designed ClickSweeper with the power to execute effective PPC campaigns. Over the years our clients have shared their experiences with missed trends, mis-managed PPC budgets and continuous bidding on low-converting keywords.

They needed an agency to:

• Directly link intelligent bidding with profitability results -- not just measure the outcome, but place bids based on data about each keyword’s performance.

• Compare today’s data with weekly results and monthly trends

• Continuously optimize PPC bidding and keyword choices

• Manage the daily budget for longer ad up-times

• Bid on keywords that met ROI goals

At Varazo we designed our own ClickSweeper software to meet these requirements, empowering us to rigorously manage PPC campaigns at reasonable rates.

ClickSweeper, our automated smart bidding application, meets targeted objectives by daily:

Tracking

• Pay Per Click ad spending
• Search results
• Historical performance

Re-bidding based on

• ROI objectives
• Visibility
• Budget
• Conversions

Varazo delivers maximum ad exposure in terms of ad uptime and ranking while setting up bidding strategies focused on campaign objectives. We fine tune the most effective mixture of ad-text, keywords, campaign bidding, and geographical scoping designed to meet campaign objectives. We will work with you to determine the best bidding strategy for your business.

Varazo Bidding Strategies

Varazo employs four bidding strategies utilizing ClickSweeper technology. We will use a combination of strategies to fine tune each campaign.

Ad Up -- Extend Ad up-times, more clicks per dollar

We bid on lower cost keywords first to increase your PPC ad up times. This strategy increases click count, spends close to your set budget, and maintains minimum keyword rankings, endeavoring to get the most clicks per a given budget.

Max Money -- More conversions per dollar

As we measure each keyword’s performance, we give a greater investment allocation for higher converting keywords. This option seeks the greatest number of conversions without going over budget.

Profit Sweep -- Bid prices calculated to yield profitable conversions.

By calculating conversion rates and optimal bid ceiling prices for each keyword, we seek the largest number of profitable conversions in a given time period (not budget). We only bid on keywords that meet your conversion cost and profitability goals. This option is ideal for online merchants.

Rank -- Visibility

We will control the level of visibility across all keywords in a campaign or select different levels per keyword. We make bidding adjustments to achieve branding goals, emphasize short-term promotions or impose bid ceilings on selected keywords.

At Varazo, we work to define and quantify your goals, execute a comprehensive internet marketing plan and accurately measure the results. CONTACT US today for more information.