BACKGROUND

Calyx Software is the leading loan processing software that streamlines and optimizes all phases of the loan process—from loan marketing through closing. With over 60% market share they understand what it takes to be a leader.

GOALS

Calyx wanted us to help them to continue their marketing efforts by specifically targeting online lead generation for their Point and Webcaster products. They had their eyes set on generating quality leads with their target audience of Mortgage Brokers, Mortgage Lenders, and Loan offices. In order to effectively reach the audience, the goal was to get 10 targeted keywords ranked naturally in the top 10, and 20 targeted keywords ranked in the top 20 natural rankings, when searched upon in the major Search Engines. 

WHAT WE DID

We provided the answer of how they were going to reach the desired rankings through Search Engine Optimization.

RESULTS

We proved yet again that while setting expectations is necessary, we will always go above and beyond expectations.

• Within 3 months of implementing Search Engine Optimization Calyx saw first hand three times the desired keywords were ranked in the top ten, and two times the amount of keywords were ranked in the top 20. An impressive 8311 additional visitors at an average CPC of $1.00 resulted in a 100% ROI.

• Perhaps the most significant result is that after 4 months of Search Engine Optimization they saw a positive ROI, and within 1 year their Search Engine Optimization investment returned an ROI of 600%.

Varazo is a full service Pay per Click Optimization company that can help you achieve and exceed your desired Search Engine Marketing goals. Call 408. 615.7194 or email us today at support@varazo.com.