BACKGROUND
3CIM, State of the Art
Internet Imaging Solutions Company, was preparing to launch their
newest product Panorama Builder 7.0, featuring the most advanced and
intelligent panorama stitching program available.
GOALS
They contacted us
directly with a request to help them launch their new downloadable
virtual tour stitching software to the Real Estate Industry
utilizing their new website. Their goal was to reach qualified
customers through paid search engine marketing efforts, and to turn
their website investment into a lead generating machine.
WHAT
WE DID
Together we defined and
implemented a Pay per Click program specifically aimed at bringing
in qualified leads to their website.
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Pay Per Click
Campaign
We provided a full service Pay per Click campaign solution
utilizing our internal proprietary tool ClickSweeper, to execute
Campaign Optimization and Keyword Bid Optimization to achieve
their sales goals. The ultimate goal was to maximize results
utilizing their budget effectively.
RESULTS
We succeeded in
reaching their sales goals within budget and ahead of time.
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We doubled the
target conversion rate.
-
The Cost per
Conversion which was guaranteed, was not only achieved, but over
the 100% ROI goal. 3CIM reaped the rewards of additional
revenue, allowing them to move toward achieving their overall
financial goals.
-
As a result, they
have since doubled their PPC budget in an effort to increase
their targeted marketing efforts.
Varazo is a full
service Pay per Click Optimization company that can help you achieve
and exceed your desired Search Engine Marketing goals. Call 408.
615.7194 or email us today at support@varazo.com.
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