BACKGROUND
3CIM, State of the Art Internet Imaging Solutions Company, was preparing to launch their newest product Panorama Builder 7.0, featuring the most advanced
and intelligent panorama stitching program available.
GOALS
They contacted us directly with a request to help them launch their new downloadable virtual tour stitching software to the Real Estate Industry utilizing
their new website. Their goal was to reach qualified customers through paid search engine marketing efforts, and to turn their website investment into a
lead generating machine.
WHAT WE DID
Together we defined and implemented a Pay per Click program specifically aimed at bringing in qualified leads to their website.
Pay Per Click Campaign
We provided a full service Pay per Click campaign solution utilizing our internal proprietary tool ClickSweeper, to execute Campaign Optimization and Keyword
Bid Optimization to achieve their sales goals. The ultimate goal was to maximize results utilizing their budget effectively.
RESULTS
We succeeded in reaching their sales goals within budget and ahead of time.
- We doubled the target conversion rate.
- The Cost per Conversion which was guaranteed, was not only achieved, but over the 100% ROI goal. 3CIM reaped the rewards of additional revenue, allowing them to move toward achieving their overall financial goals.
- As a result, they have since doubled their PPC budget in an effort to increase their targeted marketing efforts.