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CASE1: Optimization of an e-commerce website:
|
Comparison |
Before |
After |
|
Average Cost per Click |
$0.92 |
$0.38 |
|
Click Count |
369 |
1,065 |
|
Conversion Count |
5 |
22 |
A Varazo consultant
performed a campaign optimization through the reallocation of the
campaign budget based on the client’s monthly sales record. The
account was optimized further using ClickSweeper, Varazo’s keyword
bid-management tool.
The average cost
per click after optimization showed a 58% improvement, while
conversion counts also improved by as much as 400%.

CASE2: Improvements for a
legal professional service website:
|
Comparison |
Before |
After |
|
Average Cost per Click |
$1.39 |
$0.65 |
|
Click Count |
222/week |
509/week |
A Varazo consultant
performed campaign optimization using an enhanced keyword inventory,
redefined ad groups and ad title enhancement. Keyword maximum
cost-per-click was further optimized by ClickSweeper, Varazo’s
keyword bid-management tool.
The result was a
53% saving on average cost per click as well as increased click
counts.


CASE3: Improvements for a
lead generation website:
|
Comparison |
Before |
After |
|
Conversion Counts |
102 |
167 |
|
Cost per Conversion |
$44.61 |
$29.08 |
|
Average Cost per Click |
$2.08 |
$1.26 |
A Varazo consultant performed a campaign optimization through the control of each keyword’s spending based on the keyword performance and a drastic improvement of content match ROI. Daily auto-bid adjustment was executed by ClickSweeper, Varazo’s keyword bid-management tool.
After 4 month of optimization, the monthly conversion count was improved by 64%, and the average cost per conversion showed a 35% improvement, while average cost per click also improved by 40%.



At Varazo, we work to define and quantify your goals, execute
a comprehensive internet marketing plan and accurately measure
the results. CONTACT US today for
more information. |