CASE1: Optimization of an e-commerce website:

A Varazo consultant performed a campaign optimization through the reallocation of the campaign budget based on the client’s monthly sales record. The account was optimized further using ClickSweeper, Varazo’s keyword bid-management tool.

The average cost per click after optimization showed a 58% improvement, while conversion counts also improved by as much as 400%.

CASE2: Improvements for a legal professional service website:

A Varazo consultant performed campaign optimization using an enhanced keyword inventory, redefined ad groups and ad title enhancement. Keyword maximum cost-per-click was further optimized by ClickSweeper, Varazo’s keyword bid-management tool.

The result was a 53% saving on average cost per click as well as increased click counts.

CASE3: Improvements for a lead generation website:

A Varazo consultant performed a campaign optimization through the control of each keyword’s spending based on the keyword performance and a drastic improvement of content match ROI. Daily auto-bid adjustment was executed by ClickSweeper, Varazo’s keyword bid-management tool.

After 4 month of optimization, the monthly conversion count was improved by 64%, and the average cost per conversion showed a 35% improvement, while average cost per click also improved by 40%.

At Varazo, we work to define and quantify your goals, execute a comprehensive internet marketing plan and accurately measure the results. CONTACT US today for more information.