Blogs
The Trick to Paid Search: Grow Your Conversions and Safeguard Cost per Acquisition
When it comes to pay per click campaigns (PPC), everyone wants the same thing: increase sales/leads but moderate their cost per acquisition (CPA). There are various strategies out there that attempt to satisfy these criteria. All center around the adage: test adcopy and landing pages to focus your clicks, and expand your keyword list to drive in more possible sales. Read More
Redesign Your Website Without Screwing Over Your SEO Efforts
It’s time. Maybe your website is a dinosaur that looks every year of its age, or your company has decided to set off in a new direction, or your current website’s navigation is so complex that even the Googlebot gets lost. There’s no shortage of valid reasons to redesign your website. Read More
Integrated Marketing Campaigns = Measurable ROI
As a business, you’re constantly presented with new interactive channels for advertising while being told not to give up on traditional media. PPC, email, mobile, Facebook, Twitter, display – how can you extract the highest day to day ROI in this tangle? While we wish we could answer this question in one post (we can’t – whole books have been written on the subject). Instead, we are going to look at one core aspect: campaign integration. Read More
The Trick to Online Branding
Think branding is the sole territory of your PR department? Think again. As online, offline, traditional, social, and new media collide, building and maintaining a consistent, attractive brand means pulling everything together. And we do actually kind of mean everything - because that’s what your prospects see these days. Logos, landing pages, ads, and direct interaction are all going to work better to drive traffic and business if they form a unified brand online and off. Read More