Our Approach
Your Business is our Business
From the software you use to the challenges you face, every organization is unique. So we don't come in with a cookie-cutter plan: instead, we listen. Only when we have a thorough understanding of your needs and goals do we come up with a strategy to integrate your marketing and build your brand.
We'll take the pieces you already have, fill in the gaps, smooth the edges, and put everything together into a cohesive marketing plan that gets results.
PPC Strategy - Everything Starts With a Plan
Have you been struggling to pull all the pieces of your marketing together into a cohesive whole? Our offerings: brand analysis; search positioning, target market and keyword selection; search competition analysis; location placed and content placement; cost per click analysis; keyword risk assessment and account structuring.
Search Advertising - Position Yourself for Success
Varazo uses its years of PPC experience to get your message to the right searchers. Our offerings: Google AdWords; MSN AdCenter; Google Merchant Center; Google Places; Mobile PPC and AdMob; Facebook Advertising; Google, Yahoo, MSN Display Networks; E-tailer Shopping Feeds; Rank Based Management; CPA and Analytics Based Management.
Promotions + Reputation - Talking to Those Who Talk
In the realm of PPC, promotions can make or break any campaign, even a branded one. Our offerings: brand repositioning; product/service launches; image building; industry/market search research; lead generation; promotion consulting and planning; e-tail promotions.
Landing Design - Envision, Enlighten, and Engage
The perfect combination of image, video, and text is its own type of magic. Our offerings: creative design; call to action unification; branding design; design testing; landing page design; online display design.
Software Integration + Analytics – Meet ClickSweeper. Your Campaign Data Now.
With Varazo tools, you have more than just PPC management software. Our offerings: keyword bidding automation rules; bid optimization based on analytics data; automatic ad copy evaluation; ROI and conversion bidding and tracking; synchronization between Google and MSN/Yahoo; trend and in depth campaign and account report; call tracking integration (custom); external data import (custom).
PPC Branding - Let Us Be Your Architect
All you need is a site and we'll take care of the rest. Our offerings: unified image for campaigns; budgeting to increase reach; keyword selection and identity; cost per acquisition modeling; low cost options.