At Varazo, we execute internet marketing campaigns that achieve success. Converting web visitors into customers is always the primary goal.

We'll help you define, quantify and reach your internet marketing goals. Our clients are pleased to see, in addition to the benefits of outsourcing, we deliver better, more profitable PPC results. Varazo manages profitable Yahoo and Google campaigns and has since 2004. We know how to squeeze the most revenue out of every PPC penny. And if we don’t think we can improve your results, we’ll tell you up front.

Our company status of Google Qualified Company and Yahoo Search Marketing Ambassadors exemplifies our Pay Per Click technical expertise. Everyone administering Varazo customer campaigns is Google and Yahoo certified. We also designed our own ClickSweeper software to get the best performance results for your PPC campaigns.

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We designed ClickSweeper with the power to execute effective PPC campaigns. Over the years our clients have shared their experiences with missed trends, mis-managed PPC budgets and continuous bidding on low-converting keywords.

They needed an agency to:

• Directly link intelligent bidding with profitability results -- not just measure the outcome, but place bids based on data about each keyword’s performance.

• Compare today’s data with weekly results and monthly trends

• Continuously optimize PPC bidding and keyword choices

• Manage the daily budget for longer ad up-times

• Bid on keywords that met ROI goals

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We optimize your campaign to meet your goals, measuring visitor-to-customer conversion ratios, pay-per-click ROI, and revenue targets. Varazo continuously evaluates keyword cost/performance ratios as well as ad copy performance. We analyze PPC campaign and SEO optimization results to fine tune all search performance results. We continually adjust your campaign to meet your requirements, measuring:

• Conversion rate—the rate at which website clicks convert to a sales or other established calls to action

• Search result rankings

• Detailed traffic reports

• PPC ROI - Returns on investing in PPC advertising based on sales originating from PPC clicks

• Revenue targets

• Sales leads via the internet

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