If marketers are focused on the quantity of signup or leads generated without considering quality, the result is often underperforming and unpredictable ROI.
By changing their focus to the quality of leads generated, marketers are able to focus their spend on the activities most likely to result in sales and, as a result, improve ROI.
To improve lead quality of search engine marketing, marketers have to integrate lead quality tracking system with pay per click management system and apply lead quality information to optimize keyword bidding for campaign optimization.
For the first time, Varazo achieves this by integrating two software solutions, ClickSweeper and ConversionSweeper.
Sophisticated Software for
Simplified PPC Management Learn more
Software for staightforward
digital lead analytics and management Learn more
Approach - Click the ballon to display the methodology
Bring your digital marketing full circle with Varazo's tools & services
Digital Marketing Service Package
Ad platforms supported: Google Adwords, Bing, Yahoo, LinkedIn, Naver, Facebook, Twitter and Amazon
Click Sweeper, PPC management software services
ConversionSweeper, Lead Analytics software services
Software Configuration Services
Installation of Tracking Code
Search marketing campaign development (Google,MSN,...)
Search marketing campaign management (Google, MSN,…)
Either $125 or 5% of ad budget whichever is greater
Managed Service Solution
$500 for Google and Bing + $200 for each additional platform or 15% of ad budget whichever is greater